What is SEO – Beginner’s Guide to Search Engine Optimization

If you are a blogger then you must have heard the name of SEO somewhere.

So you must have also come to your mind that what is SEO and how it is done.

Before you know what is SEO, before you need to know what is a search engine and how does it work.

You can also read :- What is blogging

Search engine is a tool with the help of which we access any information. Like –Google, Bing, Yahoo & etc.

Whenever we search any information on something search engine, then the search engine shows us the information according to its algorithm. The search engine works according to this algorithm.

Google is one such search engine which is most used in the world.

Friends, by now you must have gone to the society that what is a search engine, now we understand what is Search Engine Optimization (SEO).

If you also want to get your post ranked on the top page of Google, then it is very important for you to know about SEO.

Friends, the post you are reading has also reached you due to SEO, so you do not need to take tension, you are at the right place.

So let’s understand without delay what is SEO (Search Engine Optimization) how to do SEO.

What is SEO (Search Engine Optimization)

What is SEO

SEO is a technology with the help of which a post is ranked in the top pages of any search engine.

When we search a post on any search engine, many websites come.

Have you wondered why they come in the top pages?

Because those posts have been well search engine optimization

Why SEO (Search Engine Optimization) Is Important

Friends, do you know that when any user searches something on the internet, then He gets the information related to his search on the first or second page only.

In a research it has been found that 90% of the people click on the websites that come on the first page. Whose traffic is big on the websites that come on the first page, from which their income is also big.

To get your website’s post ranked in any search engine, it is very important to SEO  it.

If you want to earn money from your website, then it is necessary that traffic comes to your website.

But how will this happen?

To get maximum traffic to your website, it is important that your website ranks on the top pages of Google or any other search engine.

Search Engine Optimization (SEO) is required for this.

Types of SEO (Search Engine Optimization)

To rank the keywords of any website post in Google or any search engine, every search engine has its own rules, on the basis of which the ranking of the website is determined.

Keeping this in mind, SEO has been divided into three parts

  • On page SEO
  • Off page SEO
  • Technical SEO

All three have their own importance for the ranking of a blog or website, let’s understand them in detail.

What Is On Page SEO

Friends, through SEO, we can easily get the keywords of our posts ranked. For this there are some important factors which we need to understand.

Keyword Research –

Many bloggers do not do keyword research before writing any article, so that their article does not rank.

So whenever you write content, do full keyword research about it so that your keyword ranks in Google.

Quality Content –

This is a very important factor of SEO. Whatever content you write, make sure that there is something new in it.

Because it is not like that as soon as you write your article, you will start ranking on the top. It will rank gradually, so when a user visits your website or blog, So before this the user must have read more articles.

If you will also write what other people have written, then the user will leave your website after reading the same thing.

So focus on the quality of your content.

Post title –

Whenever you write a post, first write its title. Similarly, when Google crawlers comes to your website and see the title about whom you write.

Therefore, you must add your focus keyword in the title of your post.

Post URL –

The URL of your post should be short and attractive, in which your keyword should also be added.

Images –

Many bloggers do not pay attention to image optimization. which is a very important part of page save

Use proper name and ALT tag for your images.

Meta Description –

A description of a post is a summary of that post. That is, what have you explained to the user in that post?

After writing any post, definitely write the description of that post, by doing this the chances of your post getting ranked increases.

Internal and External Linking –

Giving a link to a post of your own blog inside a post is internal linking. By doing this, the chances of the user running away from your post are less.

Because if the user did not like your post then he will click on the internal linked link and will go to the new post.

Giving a link to another blog in one of your posts is external linking. SEO experts consider external linking to be a good ranking factor.

What Is Off Page SEO

After writing and publishing the post, only the work done from outside the website comes in off page SEO.

off page SEO is very important in terms of ranking.There are certain aspects to keep in mind while doing off page

Backlink – The most important thing to do off page SEO is to create backlinks. This proves to be very helpful for improving the ranking of the website.

A backlink is a link that leads from one website to another. Which increases traffic and ranking in search engines.

Share on Social Media – After the article is published, its link is shared on social media, which increases the traffic on the website.

Paid Marketing –  Content marketing has become very popular nowadays.In this you can do website marketing by paying money.

What Is Technical SEO

Technical SEO is done to increase user experience. For this we have to pay attention to the following things

Website loading speed – The loading speed of the website should be good, it should not take much time to open otherwise the user will go to another website.

Website loading speed can be seen on Google’s own software Google Pagespeed Insights.

Mobile Friendly Template – For how your website looks in mobile, you should use mobile responsive theme.

SSl Certificate – It is very important to install the certificate in any website, if not done then many problems come.

Robot.txt – This file tells Google which page to crawl and which page not to crawl.

FAQ Releted to SEO

  • What is SEO tools?

SEO tools tell about your website’s data. These tools tell us what is missing in our website.

  • What is SEO writing?

This is a process by which we can get the website ranked in the top pages of Google. It is very important for any blogger to write content in terms of SEO.


In this post, we told you what is SEO and how it is done, apart from this, how many types are SEO, they have also been explained.

If you still have any question related to seo then tell us by commenting, we will try our best to help you.

If you like the information given by us, then definitely share it with your friends, family and social media.

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